In her intervention on “Investment Policies & Tax Incentives: Attracting FDI in the Mediterranean,” Prof. Ayadi underlined the need for coherent investment frameworks, predictable governance, strong human capital, and nature-positive strategies to attract and retain long-term, high-quality foreign direct investment across the region.
Unlocking Mediterranean Potential: From Attracting to Retaining FDIs
This statement reflects the key messages delivered by Prof. Rym Ayadi, President and Founder of EMEA, during her participation in the Euro-Mediterranean Economic & Business Forum 2025 in Barcelona. The event was organised by the Barcelona Chamber of Commerce and the European Institute of the Mediterranean (IEMed), with the support of ASCAME, the Union for the Mediterranean (UfM), the Generalitat de Catalunya and the City of Barcelona.