Rym Ayadi’s fields of expertise include international financial systems and markets, financial regulation and supervision, financial development and economic growth, crisis management, competition, SME and consumer policies, risk management, European financial consolidation & efficiency, regulatory impact assessment in financial services, financial services provision and financial inclusion, European financial integration, retail financial services and payment systems and SME financing and development.

Her fields of expertise cover Middle East, Gulf Cooperation Council countries and Africa with a focus on socio-economic, financial markets developments and foresight analysis.

Currently, her research focuses on the redesign of a global sustainable and inclusive financial system that better serves economic and societal long-term objectives and with a particular emphasis on the diversity of corporate models that is shareholder-value and stakeholders value models (e.g. financial cooperatives and other forms of incorporation), private-public partnerships and the role of financial markets to achieve developmental objectives and the impacts on business models in finance and role of financial regulation and impacts on incentives in the financial market.

She is also doing research on the political and socio-economic transitions and future implications for the development models while emphasizing the role of Small and Medium Sized Enterprises in creating jobs and role of Science, Technology and Innovation in the Middle East and North Africa.

Rym Ayadi provides financial and policy advice to international organisations, governments and financial institutions.

Expert Groups


She is academic member of the European Banking Authority – Banking Stakeholders Group (EBA-BSG) since October 2018 and elected Chair of the  Group at the BSG meeting on the 26 February 2019 at the EBA Premises in London.

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Rym Ayadi is expert member of the European Shadow Financial Regulatory Committee (ESRFC) since April 2018.

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She is also expert member of the European Commission’s Financial Services Users Group (FSUG) since April 2017.

Screen Shot 2017-11-06 at 21.36.20Rym Ayadi is expert member of the European Parliament’s Economic and Monetary Affairs – high-level expert group on the banking union – bank resolution and recovery since November 2015.