Investing in the Brain Economy: Finance as Purpose, Power, and People
This statement, prepared by Prof. Rym Ayadi for the Brain Economy Summit at UNGA80, explores how finance can serve as a catalyst for advancing the brain and nature economy. It calls for rethinking capital beyond its financial dimension, emphasizing brain health, education, and regeneration to build resilient societies and ecosystems. As a pathfinder organisation of the World Economic Forum Brain Economy Action Forum, EMEA continues to promote global collaboration toward a future where human and planetary flourishing drive economic progress.
