Brain-Positive Innovations in Crisis Recovery and Development Statement by EMEA President and Founder, Prof. Rym Ayadi
The statement highlights the urgent need to prioritize brain health, brain skills, and brain-based innovation in crisis recovery efforts. It outlines a National Brain Plan (NBP) Blueprint, offering governments a clear roadmap to protect mental well-being, rebuild cognitive and creative capacities, and embed brain capital into national policies. This forward-looking vision aims to transform short-term recovery into sustainable, inclusive development, ultimately paving the way for a brain economy where human flourishing is the primary measure of progress.